New to being an influencer & building your profile? Yes it is still possible to collaborate with brands if you have a small following... this is how
Recently a company that I work with received an email from a young new 'influencer' who reached out to the brand with his story by email, and told them how their product had contributed to his improved health and work and success in the health & fitness industry. He asked about the possibility of collaborating with the brand to promote the product that he already has been using for over a a year. On checking his profile on instagram we could see that he was genuine and was building a quality organic audience through this regular posts. His profile needed some work to make it look a little more professional for approaching brands, but we all agreed that he was the the genuine article and his story reflected everything positive about the brand and its product, and they decided to work with him by supplying him with regular products for his personal use and samples for colleagues in exchange for social media promotion.
Here are our top 7 tips on how you can also work with brands when starting out as an influencer in your field of expertise
Q: Australian Instagram Influencers - are they worth it?
A: The above question about Instagram Influencers, came from a small business owner in one of the Facebook Entrepreneurial groups I am a member of. The business owner, who makes quality hand made products and accessories for babies, had been approached by a Influencer who requested a variety of the businesses products in exchange for promotion. The business owner was new to using influencers for product promotion and was rather unsure if it was a good idea or not, so I offered some advice and a short check list to review first before making a decision.
CONSIDERATIONS TO BE MADE WHEN DECIDING ON AN INFLUENCER FOR YOUR SMALL BUSINESS PRODUCTS
Navigating the world of influencers and negotiating a deal that you are both happy with can be tricky - you want to make sure that both parties feel they are benefiting from the collaboration. Blue Bird Internet Marketing can help create an Influencer Agreement Contract for you, and also help review offers you have received by doing the research on the Influencer for you, or help you find suitable Australian Influencers in your niche. Contact us here x
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Judi Gray is the Owner Operator of Blue Bird Internet Marketing and has been assisting small Businesses with their online profiles since 2011.