Last Month I wrote a blog post on the importance of following the rules regarding Facebook Competitions and Promotions for Business Pages (see here), which involved using a third party app... this week, that has all changed.
Facebook has announced rule changes to their Promotion Guidelines which now allows Page Owners to run competitions/promotions on the wall of their business pages and do not require a paid third party app as done so previously, resulting in increased flexibility and reduced cost for business owners wishing to run competitions on their facebook business pages.
It is unsure why Facebook have decided to make this radical rule change, possibly because of the large number of users "doing it wrong" leading up to this and the enormity of monitoring those pages.
The new promotion rules (see promotion rules here) still include various regulations but are far more flexible than the previous restrictions. All Promotions on a business page are to include official rules, terms and eligibility (e.g. age etc). Each promotion is to include a full release of the participant and to acknowledge the fact that the promotion is no way sponsored, endorse or administered by facebook. No assistance is available from Facebook for competitions or compliance and no responsibility will be taken for any promotion. The only main restrictions for participants are that " share to enter" or "share on a friends timeline" type entries are not allowed.
I still believe that there is a place for the third-party run competitions as they are professional and provide informative usable content for the business owner. I feel for the small business owners that solely managed, run and maintain competition apps as their business, and hope that their customers will continue to use their professional services. I look forward to seeing what businesses come up with with the change in promotion restrictions and will be sharing some of the positive & well run promotions when I come across them.
Yours in Social Media
Blue Bird Internet Marketing
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Judi Gray is the Owner Operator of Blue Bird Internet Marketing and has been assisting small Businesses with their online profiles since 2011.