Facebook Launches 5 Star Ratings for Facebook Business Pages - What does this mean for your business?
Many of your Facebook Business Pages will look a little different this morning! Facebook has had the option of leaving a rating or a review for businesses on mobile devices when they check-in the a specific business location. This combined with the new Reviews for Facebook Desktop - has all been combined and now appears on some business pages just below their business name as a Star Rating. (See a screen print of some of our client's ratings on the first day of release from facebook)
How Do I Add Star Ratings To My Facebook Page?
To Add Facebook Star Ratings to your Facebook Page - you will need to have your Business Location activated. This means, in the address section of the set-up of your page, your address must be selected and the "Enable Check-in's" box must be ticked. You can access this by going to Edit Page, Page Info, Address.
We're extending star ratings on Facebook from mobile to desktop — to make it easier for people to discover great businesses around them," a Facebook spokeswoman said. "This is beneficial for both businesses and consumers. Star ratings encourage more people to rate a business, making it eligible to appear in the News Feed and help others discover a business they didn't know about previously. For businesses themselves, this also leads to greater brand awareness."
What Will Star Ratings Mean for my Business?
One Advantage of Star Ratings will mean that despite the number of Likes on your page - new customers may choose to take notice of your Star rating instead of your Fan numbers.
Businesses who provide great customer service but only have a small amount of followers will benefit from customers interacting regularly with the page and leaving positive reviews and feedback.
It is unknown as of yet, if Facebook will use Star Ratings to display your page in the search feature.
For Tourism and Hospitality Businesses - this is another Review Site to add to the long list of ones they allready monitor and manage.
How Do I Remove a Review on my Facebook Page?
Page Managers can scroll over the particular review on their page and press the x button to remove the review. It is possible that this feature may be removed however.
How are Star Ratings Decided?
Star Ratings are supposed to be decided by an average by the reviews left on the Facebook Page. This however seems to be a "fuzzy" area at this stage as some of my client's have only had 5 star reviews on their pages from happy customers, but have received a minimal three star rating? In the coming weeks there should be more information supplied by facebook on how the Stars are decided.
I will aim to keep you updated with the latest news on Star Ratings as soon as the information comes to hand from Facebook.
What Star rating is your page and how do you feel about that?
Blue Bird Internet Marketing
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Judi Gray is the Owner Operator of Blue Bird Internet Marketing and has been assisting small Businesses with their online profiles since 2011.