Recently I was in a speciality Candy Store and my son had carefully selected out some different flavoured jelly beans, using the scoop and putting them into the provided packets for weighing. On taking the jelly beans to the counter, the owner of the store served us and proceeded to weigh them and tell us the price. Just as I was paying, she said, “these jelly beans are very popular, even though they are an American Brand”, I responded by saying "yes they are popular", she then proceeded to say “even though they are an American Brand they are made in Taiwan, I’d never eat them”!!! I really didn’t know what to say then, but replied by saying “well thanks for telling me that...now I’m not so happy to be buying them!!”
This store owner instantly turned me off her store, and I left thinking, that quite frankly, she was a total idiot! Not only had she put me off her products, she now had me wondering how many of their other products were made overseas and of low quality also?
My point in telling this little story is that business owners should really only stock products they believe in, like or have knowledge about. There is no problem selling things that aren’t your personal taste, but don’t put this point across to your customers as everyone has different likes, needs and opinions. Train your staff and train yourself. Arrange for “secret shoppers” if you are worried about how your staff are portraying your product, it really is the best way to find out accurate feedback.
Believe in your product and others will too…
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Judi Gray is the Owner Operator of Blue Bird Internet Marketing and has been assisting small Businesses with their online profiles since 2011.