Q: Australian Instagram Influencers - are they worth it?
A: The above question about Instagram Influencers, came from a small business owner in one of the Facebook Entrepreneurial groups I am a member of. The business owner, who makes quality hand made products and accessories for babies, had been approached by a Influencer who requested a variety of the businesses products in exchange for promotion. The business owner was new to using influencers for product promotion and was rather unsure if it was a good idea or not, so I offered some advice and a short check list to review first before making a decision.
CONSIDERATIONS TO BE MADE WHEN DECIDING ON AN INFLUENCER FOR YOUR SMALL BUSINESS PRODUCTS
Navigating the world of influencers and negotiating a deal that you are both happy with can be tricky - you want to make sure that both parties feel they are benefiting from the collaboration. Blue Bird Internet Marketing can help create an Influencer Agreement Contract for you, and also help review offers you have received by doing the research on the Influencer for you, or help you find suitable Australian Influencers in your niche. Contact us here x
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Judi Gray is the Owner Operator of Blue Bird Internet Marketing and has been assisting small Businesses with their online profiles since 2011.